Many businesses use Facebook events as a quick way to reach their audience and announce an upcoming promotion or sponsored event at their establishment. But, are these events effectively getting a businesses message across in a positive manner? I had to think long and hard about this question, because I have used Facebook events for personal use and to promote an event for a brand.
The conclusion I came to is that when a Facebook event is created, it becomes one of a million events lost in the shuffle of the online push media. It goes back to the same concept that is most relevant now, if people like your brand and want to receive your message then they will come to you- they don’t want to be bombarded with notifications that they have been invited to your ‘event,’ which in most cases isn’t even an actual event. Consumers now have the upperhand and can choose whether they want to receive and listen to your brand’s message. But does that mean Facebook events are obsolete? Of course not. You just need to ensure that your event will not only benefit your business, but will provide enough incentive for your audience to “accept” and publicize to their friends via social media that they are choosing to participate in something which your brand in sponsoring. Social media encourages people to promote their likes and interests, and share those likes and interests with friends. That is what social media is all about, socializing. And no one wants to attend an event or join a group that won’t increase their social popularity, whether it is online through social media or in the real world!
Although it was a 12 hour drive each way, the time flew by because my friends and I spent almost every moment updating our Facebook statuses or tweeting to let the social media world know our location..png)
